If you've ever been uncertain about color choices, this book provides the knowledge and structure to make informed future decisions. Do your color selections undermine your message? You'll know the answer after reviewing color possibilities in terms of timeless and timely symbolism, references in nature, psychological symbolism (both positive and negative associations), contemporary culture, religious, historical/political, fashion, OSHA coding, optical/physiology, and other cultures.
Over 100 color swatches, each identified by specific symbolic associations, RGB formulas and HEX codes are included in this e-book. Color swatches are grouped into red, purple, blue, green, yellow, orange, brown, black, white and gray, all arranged in chromatic order. Groupings include a light, medium, dark, bright and muted color versions. Terms are defined both verbally and visually, so you'll confidently choose colors to support your message.
Note: Since Color Voodoo books are electronic (E-books/PDF's), the color accuracy is far better than books in print. Instead of the compromises that occur with color reproductions in printed publications, Color Voodoo achieves remarkable color in all the illustrations.
Here's a sample of the color swatch pages:
Color Voodoo #1- A Guide to Color Symbolism - Contents
Part I - A concise analysis of the symbolic meaning of nine basic colors: red, orange, yellow, green, blue, purple, black, white, and gray. You'll find out the positive and negative associations, classic and contemporary symbolism of each of these basic color groups. This conceptual tool will give you a broad and flexible understanding of color symbolism. It will get you going in the right direction on all of your color decisions.
Part II - One hundred and seven large swatches of individual colors with the specific meaning of each one. RGB (Red, Green, Blue) and HEX formulas for each color are included so that you can use them as an accurate reference for any purpose. When you're looking for a specific color, you can find it instantly!
Also: Helpful information about color communication, design application variables, and color systems .... and a special section entitled "Tips for Color Communication - Global Design and Web Sites".
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This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations ???‚¬??? from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra ???‚¬??? are illustrated and analyzed.
Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo.
Detailed information about each color combination includes:
Natural Associations (examples of each color as they occur in nature)
Symbolism (positive attributes that each color may communicate in contemporary culture)
Design Analysis (the technical/ design attributes of the color combination)
Color Communication (what the color combination may communicate)
Examples (companies and/or products that use the color combination as brand identity today)
Sample Pages
(One of sixty color combinations that are included in the eBook)
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50 Symbolic Color Schemes
Uncertain how to develop a color scheme symbolically consistent with your message or product? This book presents 50 harmonious color schemes that convey meanings matched to specific symbolic meanings such as dynamic, expensive, high quality, intelligent, joyous, dependable, spiritual, festive, healthy, etc. Color associations are based on conservative rather than trendy interpretations and well-indexed for quick symbolic comparison. Each color scheme is well-illustrated and easy to duplicate using the accompanying RGB and HEX codes. Descriptions of color harmony, computer colors, color models, and design applications are included. With this knowledge you can confidently use color schemes that enhance your message.
Here's s preview of three color schemes:
Can you guess the symbolism?
Each color combination presents two sets of colors. Use the colors in the large background squares for the main areas of your design. Use the colors in the narrow horizontal stripes for smaller areas or accents.
Background Squares
Horizontal stripes
RGB formulas and HEX codes are provided for every color. |
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