Drawing on years of experience as successful SEO consultants, Jennifer
Grappone and Gradiva Couzin provide detailed, practical, and often
surprisingly simple techniques for increasing your online visibitlity
and delivering stellar results. Their easy-to-follow strategies include
setting SEO goals, optimizing your site for, search engines, blogs and
social media, developing and implementing a strategy including both
free and paid efforts, and using the latest tools to monitor trends,
measure the competition, and track your results. Bracing as a shot of
espresso, Search Engine Optimization: An Hour a Day is your
step-by-step guide to putting your website in the spotlight.
*Cut through the trendy jargon to find the "Eternal Truths" of SEO
*Discover the right keywords using the latest research tools and your own gut check
*Get to know your stats and the free stat-collector, Google Analytics
*Optimize your site for search engines and your site visitors so you can be found, then make the sale
*Use the social web to help you reach your business goals, even if you're not a social networking butterfly
*Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
*Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
*Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
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