Untold Tales of Spider-Man is the name of an American comic book series starring Spider-Man published by Marvel Comics for 26 issues (#1-25, and a #Minus 1 between #s 22 and 23) from September, 1995 to October, 1997. The comic was part of an experiment for Marvel where they published a number of new titles for only 99 cents, in the hope that they would attract new, young readers who might have been put off by the then US$1.50/1.95 standard prices for comic books. Uniquely among those titles, Untold Tales' stories were retcons; they presented new stories set in Spider-Man's early super-hero career. The series was primarily written by Kurt Busiek and pencilled by Pat Olliffe, though Roger Stern, Tom DeFalco and Ron Frenz also contributed. Tom Brevoort was the editor of the title throughout its run. The critical and fan approval of the comic boosted Brevoort and Busiek's career and by the time the series had finished both had achieved key positions on the bestselling Heroes Return titles Avengers and Iron Man. This series was noted as one of the better written Spider-Man series during the turbulent Clone Saga that was running through the various then-published Spider-Man related titles from 1994-1996. The controversial storyline was mixed by readers reading the various Spider-Man books, whereas Untold Tales was labelled as the most reader friendly title, due to its nature of being set in the past, away from the current events happening to Spider-Man in the present during the unpopular Clone Saga.