In this book you'll learn how to:

• Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
• Use e-mail and RSS marketing to stay in touch with customers and prospects
• Apply simple and effective search engine optimization techniques to push your website higher in search engine results
• Advertise the site through e-mail, paid search placement, banner ads, and more
• Write professional, accessible, and usable pages to make your site available to everyone